Local SEO
What is Google Business Profile
A listing that is created on Google to manage an organization’s online presence throughout Google, including in Google Search and Google Maps, is known as a Google My Business profile. It makes it possible for businesses to provide information about their products or services, as well as their location, hours of operation, and ways to get in touch with customers.
Local businesses should have a Google My Business profile because it helps them show up in local search results when people use Google to look for businesses like theirs. Businesses can also use it to interact with customers by responding to feedback and asking questions.
What IsLocal SEO
The process of optimizing a Google business profile so that it appears highly in local search results is known as local SEO. This is crucial for businesses that rely on local customers because it makes it easier for them to attract customers who are looking for the goods or services they provide in their own neighborhood.
Local SEO typically entails enhancing the business’s Google My Business listing, creating local citations (references to the company on other websites), and acquiring high-quality local backlinks. It may also entail encouraging customers to leave reviews on local review websites and optimizing the content and metadata of the website to include local keywords and geographic terms.
